亚马逊超严 Review 政策下，卖家还可以这样获评-ESG跨境

五星好评对于产品来说，可谓是重中之重，它既能让花费者在阅读页面的时候信任卖家的信用和产品的质量，也能够让迟疑不决的潜在客户发生从重的心理，更主要的是它还能影响产品的排名。

但是，一般情形下，买家给予商品的留评率非常低，甚至有的卖家产品留评率低于1%的都有。因此，很多卖家就会尝试以购置留评的门路去迅速大批地增长评论。

然而，自17年以来，亚马逊对刷评论的举措可谓是一波接一波，先是警告，然后大批删评、封号，掌握力度是越发严厉，等于是截断了宽大卖家迅速获评的主要门路。

违规获评不行，自然积聚速度又太慢，可能还没等到这个产品赚钱，它的时期就过去了。这样思来想去，既要符合亚马逊请求同时要保证后果且性价比高的，便是亚马逊索评邮件和站外促销了。

索评邮件

索评邮件其实就是在用户进行下单购置之后的邮件跟踪，给用户供给附加价值的操作，包含给用户供给产品购置信息，客服服务支撑，产品相干的应用解释，或者其他的相干信息能够赞助用户解决问题。

但要注意，卖家们不要给用户滥发无用的信息，亚马逊对所有的邮件都有进行监控，如果违背了规矩，亚马逊可能会封掉你的邮件索评功效。

一般来说，三封的邮件索评是比拟适合的策略。AMZFinder 每月有500封免费邮件，大家可以按照对应的模板按自己所需进行操作。

邮件一、确认购置

发送时光：购置后立即发送，或者在购置后1天内进行发送。

包括内容：表现感激用户购置，同时给用户供给一些跟购置的产品相干的tips。

题目: Thanks for your order of the {{ Product Name }}

正文： Hello {{ Buyer First Name }},

Thanks again for ordering our {{ Product Name }}!

The available tracking information shows that your item is out for delivery today and you should be receiving it shortly. When you receive your item, please make sure to verify that it was not damaged in transit. If there is any reason that you wouldn’t rate this as a 5-star experience, please let us know. If everything looks fine, we would appreciate if you could take a few seconds to click the link below and rate this transaction. {{ Seller Feedback Link }}

We have spent a long time creating {{ Product Name }} and would love to know what you think of it.

Some things that may help you enjoy the product better: ADD TIPS

In the meantime, you can view your order’s progress here: {{ Order Link }}

We will follow up with you shortly to make sure that you are happy with your purchase, but in the meantime don’t hesitate to reach out to us if you need anything!

Sincerely,

Your name

邮件二、订单跟进

发送时光：在发货后的2-10天，更好能够确保用户已经收到产品再发。

题目: Following Up on Your Recent Amazon Purchase

正文： Hi {{ Buyer First Name }},

Thank you again for your order of {{ Product Name }}. According to our records it was delivered about X days ago.

Please let us know right away if there is anything wrong with it so that we can correct it. And if you have any questions or concerns, we are here to help!

I also have one small favor to ask you, if everything has gone smoothly, I’d really appreciate it if you could take just a few seconds to leave feedback on your buying experience with us. It really affects our ability to sell and be successful and would be greatly appreciated.

You can provide seller feedback here: {{ Product Review Link Button }}

Sincerely,

Your name

邮件三、索评

发送时光：在发货后的10-15天。

包括内容：这是最后的一封邮件，重要目的是让客户留下评论，并保证他们爱好这个产品。

题目: I hope you’re loving your {{ Product Name }}

正文： Hi {{ Buyer First Name }},

It’s been a few weeks since you received your {{ Product Name }}. I just wanted to see if you have any questions or concerns about {{Product Name}}. If you do, please do not hesitate to contact us. Furthermore, I hope you are truly loving our products and are happy with your purchase. As a small seller on Amazon, we are largely dependent on product reviews from wonderful customers such as yourself.

If our product has met or exceeded your expectations, please help us spread the word by leaving a review. You can do so here: {{ Product Review Link Button }}

Your unbiased honest feedback helps ensure we keep doing things right and encourages us to keep sharing helpful tips! Thanks again!

Sincerely,

Your name

站外促销

除了索评邮件外，大家还可以应用站外促销进行引流，不仅可以迅速增长产品的销量，还能获得评论的累积。

但是，做站外促销也是有讲求的。一般情形下，大家惯例的做法都是设置 Code，然后分享链接到社交平台，将流量导入产品 Listing 详情页面。

这个做法其实不太合理：

其一，这会导致大批无效的流量（只看却不购置）比例的增长，下降你的转化率。即便你从中获得了想要的评论，但要知道，亚马逊是非常重视转化率的，转化率下降，产品的排名也会波及。而且，现在貌似 Code 设置超过30% 以上，买家留的评不仅没什么权重，可能VP认证都没有，所以须要郑重。

其二，大批买家的涌入可能会造成猖狂下单的现象，导致库存被卖光，后续补货却跟不上，成果不但遭遇了出售丧失，也会因为库存问题导致 Listing 排名降低。

不过也不用太担忧，站外促销不必定非得用惯例的Code，现在有些站外折扣网站不管多高的折扣留的评都有VP认证，而且权重还高，操作也简略。

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。