官方发布：Amazon Handmade定制订单指南

亚马逊观察

2022-03-26

1056

定制与定制订单

Amazon Handmade：定制订单

借助定制订单，您能够以专属商品的形式为买家提供自定义的按单定制商品。例如：买家联系您，询问您是否可以在他们的酒杯上刻上两只狗，而不是您的商品信息展示的图案。

定制从本质上讲是同一商品的变体；例如尺寸、颜色变体，或在抹布或杯垫之类的商品上使用字母组合，甚至是城市名称。有关定制的更多信息，请参阅 Amazon Handmade：定制。

启用定制订单

您在手工艺人资料中启用定制订单后，买家可以通过买家与卖家消息服务直接与您联系，沟通按单定制商品的要求。

要启用定制订单，请执行以下操作：

从【设置】菜单中选择【手工艺人资料】。
在页面的左侧，点击【您的个人资料信息】。
在【是否提供定制订单？】字段下，选择【是】。
在【您接受哪种类型的定制订单？】字段中，说明您接受哪种类型的定制订单请求。此信息将显示在您的手工艺人资料中。
在【平均制作时间】字段中，告诉买家完成定制订单所需的平均时间。

启用定制订单后，系统将根据您提供的信息更新您的手工艺人资料。此外，您的手工艺人资料以及所有商品页面都将包含一个名为【咨询定制订单相关问题】的链接。使用此链接，买家可以通过买家与卖家消息服务专门就定制订单事宜与您联系。

注意：您不需要接受所有定制订单请求，但请务必在 24 小时内回复所有请求，以确保为买家提供卓越的服务。请注意，所有定制订单都必须符合所有指南。

示例：在现有商品信息中添加新颜色

商品：带有老鹰图案的咖啡杯，有红、白、橙、蓝四种颜色。
定制请求：买家联系您，询问他们能否订购黄色咖啡杯。

对于此类定制，您可以在原始商品信息中添加新的“黄色”定制选项，以便买家可以自行配置商品。这样一来，其他买家也可以购买黄色咖啡杯。

要更新原始商品信息，请执行以下操作：

找到要编辑的商品，将光标指向【库存】菜单，然后选择【管理库存】。
针对要编辑的商品选择【编辑】。此操作将打开【“添加新商品”工具】。
选择【定制】。您可以在此添加、删除或更改任何定制选项，以供买家选择。
完成后，点击【保存并发布】。

示例：为按单定制商品添加专属商品信息

商品：带有老鹰图案的咖啡杯，有红、白、橙、蓝四种颜色。
定制请求：买家联系您，询问您是否可以创建与老鹰风格相同的三种其他鸟类图案：木鸭、北美知更鸟和紫织布鸟。

对于这一定制请求，您可以为此单个买家创建专属商品信息。专属商品信息不会在搜索结果中对买家显示，因此，您需要通过买家与卖家消息服务向买家发送此页面的链接，以便其进行购买。

要创建专属商品信息，请执行以下操作：

将光标指向【库存】菜单，选择【添加新商品】。
您可以在此发布新手工艺品，以满足定制订单请求。
要将商品信息设为专属信息，请在【其他信息】部分的【专属商品信息】下选择【是】。
完成后，点击【保存并发布】。

注意：是否为商品信息添加新选项或为收到的特定请求创建专属商品信息由手工艺人决定。请注意，已经发布的商品将面向所有买家供应，并且定制选项将一直可用，直到您选择将其移除。专属商品信息只对拥有直接链接的买家可见。

: Custom Orders
Customizations vs. Custom Orders
Custom Orders enable you to offer custom, made-to-order items as a private listing for your customers. For example: Customer contacts you to see if you can etch two dogs on their wine glass, instead of just the one that your listing shows.
Customizations are, essentially, variations on the same product; For example, size, color, or using of monogram letters or even cities on items like tea towels or coasters. For more information on customizations, see Amazon Handmade: Customizations.

Enable custom orders
When you enable custom orders in your Maker profile, customers can contact you directly with made-to-order requests through Buyer Seller Messaging.
To enable custom orders:
From the Settings menu, select Maker Profile.
On the left side of the page, click Your Profile Info.
Under the Do you offer custom orders? field, select Yes.
In the What type of custom orders do you accept? field, describe what type of custom order requests you accept. This information will appear on your Maker profile.
In the Average production time field, tell customers how long, on average, it takes for you to complete a custom order.
After you enable custom orders, your Maker profile will be updated with the information you provided. In addition, your Maker profile and all of your product pages will include a link called Ask about a Custom Order. This link allows customers to contact you through Buyer Seller Messaging specifically about custom orders.
Note: You are not required to accept all custom order requests, but be sure to respond to all requests within 24 hours to ensure that you are providing customers with great service. Remember that all Custom Orders must comply with all Handmade Guidelines.
Example: Adding a new color to an existing product listing
Listing: Coffee mug with eagle graphic available in red, white, orange, and blue.
Customization request: A customer contacts you about whether they can order the mug in yellow.
For this type of customization, you could add the new "yellow" color customization to the original product listing, so the customer could configure the product themselves. In doing so, other customers would also be able to buy the yellow mug.
To update the original product listing:
Find the product you want to edit, point to the Inventory menu, and select Manage Inventory.
Select Edit for the product you want to edit. This opens the Add a Product tool.
Select Customizations. Here, you can add, delete, or change any customization options for your customers to choose from.
When complete, click Save & Publish.

Example: Adding a private listing for a made-to-order item
Listing: Coffee mug with eagle graphic, available in red, white, orange, and blue.
Customization request: A customer contacts you about whether you can create three additional bird graphics in the same style as the eagle: wood duck, American robin, and purple finch.
For this customization request, you could create a private listing for this single customer. Private listings do not appear to customers in search results, so you would have to send your customer a link to the page through Buyer Seller Messaging to purchase.
To create a private listing:
Point to the Inventory menu and select Add a Product.
Here you can list a new handmade product to fulfill your custom order request.
To make the listing private, in the Additional Info section under Private Listings, select Yes.
When complete, click Save & Publish.

Note: Adding a new option to a listing or creating a private listing for specific requests you receive is a Maker decision. Consider that already-listed products will be available for all customers and the option will remain available until you choose to remove it. Private listings will remain invisible to all customers unless they have the direct link.