wish商户平台ExternalBoost外部“按点击次数付费”推广介绍-ESG跨境

ExternalBoost 版本2（按点击次数付费）：设置广告花费预算，并为来自外部平台的广告点击次数付费

目前只有少数商户可以使用 ExternalBoost 的“按点击次数付费”版本。此版本的 ExternalBoost 允许商户手动设置外部平台上的广告花费预算，根据 ExternalBoost 产生的广告点击次数付费。

首先，前往商户平台 > ExternalBoost 页面：

在此页面上，只需点击几下即可设置和启用 ExternalBoost。如果您决定启用 ExternalBoost，只需输入预算金额，然后将“启用花费”切换到“开启”状态即可。

请注意，您输入的预算金额必须在一定的范围内。将光标悬停在“预算”旁边的工具提示上，您会看到以本地货币显示的预算区间：

当您设置完预算金额并启用花费后，Wish 将自动选择您的部分或全部产品，并利用您设置的预算在外部平台（如 Facebook）上推广这些产品。更改预算金额或切换“启用花费”状态最多可能需要48小时生效。

经过一段时间之后，即可开始查看您的 ExternalBoost 预算花费产生的业绩数据。向下滚动到页面上的“业绩数据”部分，您可能会看到几个不同的数据点及其随着时间推移的变化趋势：

指定日期范围后，可以查看您的产品每天从外部平台获得的点击次数。与每日点击次数相关的是“花费”，即每天从外部平台获得的点击量的总成本（也按本地货币显示）。

此图表还可以分析您的产品从所有来源（包括通过 ExternalBoost 触达的外部平台）收到的每日订单数量和 GMV，让您了解 ExternalBoost 业绩与整体销售额的关系。

ExternalBoost 目前仅对两组选定的商户开放，wish商户平台会继续努力优化该项目。如果您有任何意见，请联系您的客户经理。

ExternalBoost version 2 (cost-per-click): Setting a budget for ad spend and pay for ad clicks from external platforms

A small group of select merchants currently have access to the “cost-per-click” version of ExternalBoost. Essentially, this version of ExternalBoost allows merchants to manually set a budget for ad spend on external platforms. Merchants are charged based on the number of ad clicks generated by ExternalBoost.

First, navigate to Merchant Dashboard > ExternalBoost page:

On this page, you will be able to set up and enable ExternalBoost with just a few clicks. Should you decide to enable ExternalBoost, simply input a budget amount and toggle “Enable spend” to “On”.

Note that you may only input a budget amount within a certain range. Hover over to the tooltip next to “Budget”, and you will be able to see the budget range in your local currency:

Once you have completed setting a budget amount and enabled spend, Wish will automatically select some or all of your products, and leverage the budget you set to advertise these products across external platforms such as Facebook. Changes made to the budget amount or “Enable spend” toggle may take up to 48 hours to take effect.

Over time, you may begin viewing the performance insights of your ExternalBoost budget spending. Scroll down to the “Performance insights” section of the page, you may see several different data points and their trends over time:

After defining a date range of your interest, you can view the number of clicks that your products receive from external platforms on a daily basis. Related to the number of clicks per day is your “Spend”, which is the daily total cost of clicks received from external platforms (also displayed in your local currency).

Daily order quantity and GMV that your products receive from all sources (including external platforms via ExternalBoost) can also be analyzed in this graph for you to monitor how your ExternalBoost performance correlates with your overall sales.

As ExternalBoost launches to select groups of merchants first, we are constantly working to improve the program, so please share any feedback you have with your Account Manager.

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。