wish平台刊登产品政策介绍（下）-ESG跨境

平台刊登产品政策介绍（下）

2.8同一产品详情页中不得包含差异过大的产品

如果商户的某个产品详情页包含差异过大的不同产品，该产品将被移除，且其账户将面临被暂停交易的风险。

差异过大的产品是指：

• 本质上完全不同的产品

• 需要完全不同的的产品

• 不能用同一产品标题描述的产品

• 一件产品是另一件产品的配件

• 用户认为不会在详情页面同时看到这些产品

查看示例并了解更多详情

Wish商户平台保留移除违反此产品差异政策的产品的权利。

2.9禁止同一产品详情页中出现极端价格差异

商户设置的最高变体价格最多可比最低变体价格高 $20.00。不符合价格差异政策的产品将被移除，且该账户将面临被暂停的风险。

查看示例并了解更多详情

wish商户平台保留移除违反此价格差异政策的产品的权利。

如果您的产品价格差异过大是出于正当理由，请联系您的客户经理或通过 merchant_support@wish.com 联系商户客服。

2.10存在误导性的产品将被处以赔款

如果产品或产品变体被发现具有误导性，且在被发现具有误导性之日的过往30个自然日内产生了订单，则商户可能会面临最高$200.00*的赔款。商户可能还需对被发现存在误导性的产品或变体的订单的任何后续退款承担100%。

如果发现商户多次违反此政策，则该商户可能会受到其他处罚，包括减少曝光量、扣留付款、暂停或终止帐户。

商户可以对此类赔款进行申诉。

赔款仅可在其生成后的90个自然日内进行申诉和审批。如果赔款申诉未在其生成后的90个自然日内获批，赔款将不予撤销。

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2.11同一产品禁止出现过高价格上涨

促销产品和非促销产品的产品价格和/或运费在1周的调整周期里最多可上调 $10.00* 或原价的 100%，以较高者为准。对于给定的产品，此价格限制单独适用于产品单价和运费。

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2.12操控评论和评分政策

Wish 严禁任何试图操控用户评论和/或评分的行为，并明确禁止有偿评论和/或评分的行为。Wish 同样禁止商户直接或间接对产品提供评论和/或评分。对于被发现存在评论和/或评分受操控的订单，相应商户将被处以每个违规订单最高$10.00*的赔款。

订单金额为“数量x（商户设定价格+商户设定运费）”。

查看示例并了解更多详情

2.13产品参考价格政策

商户可在创建产品详情页时提供对比价格或参考价格（“MSRP”）。MSRP 并非必填项。如果商户选择提供 MSRP（“参考价格”），则每个参考价格都必须遵守本政策。参考价格必须真实且不具有误导性。商户只能在产品详情页中使用产品的实际参考价格，即该价格可以是：(a) 制造商的建议零售价 (MSRP) 或产品的类似标价；(b) 商户在近期的合理时间段内售出该产品所用的价格。

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2.14哄抬物价管制政策

操纵性有损用户体验，Wish 概不允许。如果发现商户对某些产品的定价明显高于合理的市场价格，则其可能会被处以每个产品最高$200.00*的赔款。商户可对此类赔款提出申诉。

查看示例并了解更多详情

* 此金额可按商户的本地货币计算，且/或受商户政策11约束。

查看已归档的刊登产品政策

2.8A product listing may not include different products of high variance

If a merchant includes different products of high variance in one listing, the product will be removed and the account risks suspension.

High variance products refer to the following:

• Products that are fundamentally different from each other

• Products that require completely different product description

• Products that cannot both be described by a single product title

• One product is another product’s accessory

• A customer would not expect to find the products together on the detail page

See examples and learn more

We reserve the right to remove products that violate this product variance policy.

2.9Extreme price variance within one product listing is prohibited

Merchants may set the maximum variation price to be up to $20.00 more than the minimum variation price. A product listing that does not adhere to the price variance policy will be removed and the account risks suspension.

See examples and learn more

We reserve the right to remove products that violate this pricing variance policy.

If you have this need for legitimate reasons, please contact your Account Manager or Merchant Support at merchant_support@wish.com.

2.10Product listings that are detected to be misleading will be penalized

If a product listing or a product variation is detected to be misleading, the merchant may be penalized up to $200.00* if there were orders placed in the last 30 calendar days from when the product or variation was detected as misleading. Merchant may also be responsible for 100% of any future refund on an order placed on the detected misleading product or variation.

If a merchant is found to violate this policy multiple times, the merchant may then be subject to other penalties, including decreased impressions, payment withholding, account suspension, or account termination.

Merchants are allowed to dispute these penalties.

The penalty can only be disputed and approved within 90 calendar days from when the penalty was created. If the penalty dispute is not approved within the 90 calendar day period from when the penalty was created, the penalty will not be reversed.

See examples and learn more

2.11Extreme price increases within one product listing are prohibited

Merchants may increase prices for both promoted and non-promoted products (product price and/or shipping price) by $10.00* or up to 100%, whichever is greater, within a 1-week period. For a given product, this price restriction applies independently to the product price and shipping price.

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2.12Manipulated Reviews and Ratings Policy

strictly prohibits any attempt to manipulate customer reviews and/or ratings, and expressly prohibits compensated reviews and/or ratings. Any reviews and/or ratings generated by the merchants directly or indirectly are also prohibited. Orders that are found to have been affected by manipulated reviews and/or ratings are subject to be penalized up to $10.00* per affected order.

Order value is defined as ‘quantity * (merchant price + merchant shipping)’.

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2.13Product Reference Price Policy

Listings include a field for a comparison or reference price (“MSRP Field”). Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with this Policy. A Reference Price must be truthful and not misleading. And Merchant may only include a Reference Price in a Listing if that dollar figure is an actual reference price of the item, which means it is either: (a) the Manufacturer’s Suggested Retail Price (MSRP) or similar list price of the product; or (b) the price at which the item was recently offered for sale and for a reasonable period of time.

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2.14Price Gouging Policy

Manipulative pricing strategies are detrimental to the customer experience and are not permitted on Wish. Merchants found to be setting prices significantly higher than reasonable market value for certain products may be penalized up to $200.00* per listing. These penalties may be disputed.

See examples and learn more

* This amount may be calculated in the merchant’s local currency and/or be subject to Merchant Policy 11.

View archived Listing Products policies

特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。