亚马逊德国站shuadan店铺被关，如何申诉求支招？-ESG跨境

一两个月前德国站刷了单，周六店铺就被关了，收到绩效通知后马上填了紧急联系电话，到现在没有收到任何的电话。求有相关申诉经验的大佬给一些意见，非常感谢!

这里亚马逊已经告诉你怎么做了啊。

按照这里一条一条解释清楚，然后写一个POA就行了

总体来说就是从实招来，一一列举你干过的刷单的违规行为的细节，然后列举出刷单的订单号

然后说明自己要做些什么来避免以后这种事情再次发生

当然根据刷单的具体情况【刷了多少单留了多少评价】也可以做没有刷单的解释

比如说解释清楚该产品的流量来源和销量增长原因，但是这种做法也有比较大风险。

POA的话主要根据和问题的相关程度来先后顺序写：

1.对亚马逊规则的熟悉。(列几条关于操纵评论，或者排名等的禁止卖家活动的

相关规定)对此规则进行解释。并且承诺自己永远不再犯错。

2.针对出现的问题做了怎么样的处理，问题责任如何落实的

3.了解操纵评论和销量带来的问题，以及认识到要解决这个问题最根本上还是要认认真真做好的产品。

最后总结，经历过这次错误，我们重新规划了自己对账号的调整。(小一段的销

售计划，包括产品，预估销售额，)

附申诉模板

Dear Amazon Seller Support Team:

We used a third-party product promotion club to give away our product and asked for honest reviews afterward.

We obviously violated Amazon's terms of service. Selling on Amazon is a privilege, not a right, and if we get permanently banned from Amazon that is 100% our fault. It's our job to play by the rules and focus on creating an amazing customer experience.

The issue was we are a new company and didn't have enough reviews, so we gave free products in order to get this started. This was stupid because we've gotten a bunch of genuine, amazing reviews from users that paid full price. We have a great product, but we tried to add on a bunch of unnecessary, disingenuous ones. This was stupid. Just focusing on amazing customer experience is a much better idea. Going forward, this will be the only thing we focus on.

We have not used a 3rd party product giveaway club since the first email you sent us, but because of the error of the third party products promotion club , they did not stop it as soon as possible which result in the bad consequence. we are willing to delete all of the reviews which we got from the wrong way. Those reviews are on attachment.

Here is the buyer information which we used to manipulate reviews (those buyer accounts belong to the 3rd party, so we can’t get their real email account) :

写你刷的哪些单子

Our Plan of action:

写上规划，如

12. We will fully study the amazon review policy, and we are really sorry previously we do not study it thoroughly, in the future, we promise we will obey the review policy, if we send free promotion code to customer, we will clearly state that we are welcome both positive and negative feedback, and let our customer disclose the fact.

13. We will not allow our staff to manipulate reviews.

14. We will not do the sales on another online website, we will only do sales LD or BD on Amazon to get more opportunities for reviews.

In the future, we promise we will obey the review policy and study the policy regularly, prohibited our staffs to ask our customer change reviews and send promotion code outside of amazon.

We know it is not allowed post prohibited reviews, so we will never do that.

If we want to increase our reviews, we will do much better quality goods and improve our service. By obeying the rule of Amazon, we do our selling honestly.

We promise to prepare enough stocks for the selling and use FBA to send all of our orders in the future. We firmly believe that we will not only provide high-quality products but also the best customer service. I Wish you will consider my appeal as it would really mean everything to me to continue selling again with Amazon, I really wish to offer quality products to the customers through FBA.

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