一文告诉你亚马逊自定义 SKU 设置是什么功能，有什么优势

亚马逊观察

2022-03-26

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在【自定义 SKU 设置】页面上，您可以调整库存建议，以帮助您最大限度地降低成本并提高收益。

自定义 SKU 设置

在【自定义 SKU 设置】页面上，您可以调整库存建议，以帮助您最大限度地降低成本并提高收益。

亚马逊会针对您的亚马逊物流提供建议 , 例如向亚马逊物流发送的库存数量以及时间。建议的依据是 :

当前库存水平
预测商品需求
由您提供的信息

虽然我们会追踪您的库存并提供可靠的预测，但您应务必根据您的特定业务需求自定义个人建议。例如，如果您的补货建议频率默认为四周，但实际上您每周都会补货，那么补货建议就过久，是实际补货间隔时间的四倍。通过及时更新您的信息，您可以帮助我们尽可能为您的业务提供最佳指导。

如何使用您的 SKU 设置

【自定义 SKU 设置】页面的顶部提供了商品信息和补货建议。建议下方列有您的商品汇总详情。

商品信息

此部分包含商品名称和识别码，如 ASIN 和 MSKU。您也可以告诉我们商品是否可补货，如果选择否，商品将在补充库存中隐藏。

建议补货数量

由于并非每个商品始终都有建议 , 因此如果没有当前建议 , 此部分将被隐藏。

一览详情

此部分提供了有关此 SKU 的信息 , 例如历史销量、库存水平和定价。

您的商品信息下方有三个选项卡 : 提醒, 补货和经济。

提醒

设置库存补货提醒 , 以便在商品的可售数量达到临界值时接收电子邮件提醒。临界值可以是商品数量 , 也可以是可售周数（基于您过去 30 天的销量 , 可售库存的周数）。

例如 , 如果配送商品需要两周时间 , 而您一周内可售出 100 件商品 , 那么您可以将提醒数量设置为至少 600 件商品。当您在亚马逊运营中心的可售库存达到 600 件商品时 , 我们会通知您。这将让您有三周的时间为中心补货 , 但仍能在网络中维持超过四周的供货量。

补货

就如何向运营中心发送更多库存调整设置。

供应链设置告诉我们您通常如何为商品补货，使得补货建议建立在这些供应链类型的正确备货时间上：

供应商直接发送至亚马逊
供应商将货件发往您的场所，然后您将全部货件配送至亚马逊
供应商将批量发货至您的场所，然后您补充（如果您从您的场所向亚马逊补货）

在我们建议补货数量和发货日期时，补货设置会考虑您的限定条件。

经济

配置商品的经济信息 , 以便您的建议能够帮助您获得最高库存投资回报率。亚马逊提供的建议会将您的预期费用、收入和成本计算在内，因此请务必提供此信息。

Customize SKU settings
On the Customize SKU settings page, you can adjust your inventory recommendations to help you minimize costs and maximize profitability.
Amazon creates recommendations for managing your FBA inventory, such as how much to send to FBA and when. Recommendations are based on:
Current inventory levels
Forecasted product demand
Information provided by you
Though we track your inventory and offer robust forecasting, it’s important that you customize your recommendations for the specific needs of your business. For example, if your replenishment recommendation uses a default frequency of four weeks but you actually replenish every week, the recommendations will be four times too high. By keeping your information up to date, you help us generate the best possible guidance for your business.

How to use your SKU settings
The top of the Customize SKU settings page provides product information and replenishment recommendations. Below these recommendations are summary details about your product.
Product information
This section includes the product name and identifiers such as ASIN and MSKU. You can also tell us whether the product is replenishable (if No is selected, the product will be hidden on Restock Inventory).
Recommended replenishment quantity
Because not every product has a recommendation at all times, this section will be hidden if there are no current recommendations.
Summary details
This section provides information about the SKU, such as historical sales, inventory levels, and pricing.
Below your product information are three tabs: Alerts, Replenishment, and Economics.
Alerts
Set inventory replenishment alerts to receive emails when the listing's fulfillable quantity reaches a threshold. The threshold can be in units or weeks of cover (the number of weeks of available fulfillable inventory based on your sales over the last 30 days).
For example, if it takes two weeks to ship a product and you sell about 100 units in a week, you might set the alert quantity to at least 600 units. When your fulfillable inventory reached 600 units in our fulfillment centers, we would notify you. This would give you three weeks to replenish to a fulfillment center and still maintain more than four weeks of cover in the fulfillment network.
Replenishment
Adjust the settings for how you send more inventory to fulfillment centers.
Supply chain settings tell us how you usually replenish inventory for your product so that recommendations are based on the correct lead time for these supply chain types:
Supplier ships directly to Amazon
Supplier ships to your facility, then you forward the full shipment to Amazon
Supplier ships a bulk supply to your facility, then you replenish inventory to Amazon(if you replenish inventory from your facility to Amazon)
Replenishment settings account for your constraints when we recommend quantities and ship dates.
Economics
Configure economics information for the product so that your recommendations can help you get the highest return on your inventory investment. Amazon’s recommendations account for your forecasted FBA fees, revenue, and costs, so be sure to provide this information.