亚马逊官方解读销售指导

亚马逊观察

2022-03-26

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个人卖家：此功能适用于参与专业销售计划的卖家。

销售指导

个人卖家：此功能适用于参与专业的卖家。

指导可为您提供个性化建议，旨在帮助您在亚马逊上取得更大成功。

我们一直在寻找方法来帮助您在亚马逊上取得更大成功。一旦发现销售机会，我们会通过以下方式通知您。

卖家平台中的亚马逊销售指导

您可在卖家账户主页上找到指导。有关指导的更多信息，请访问销售指导页面。

电子邮件建议

要验证亚马逊销售指导通知的电子邮件地址和其他设置，请访问通知首选项。您可以在指导通信页面上查看您的电子邮件通知。您可以选择以主商城语言、英语或简体中文接收电子邮件建议。了解更多信息。

亚马逊 MWS

您可以从网络服务 (MWS) 批量下载建议。了解更多信息。

通知

亚马逊销售指导会向您通知以下类型的机会。要查看详细的通知列表，请在【数据报告】菜单上选择【亚马逊销售指导】。然后点击【电子邮件设置】选项卡。

库存建议

根据您的近期库存和销售数据，得出商品库存较低的时间。了解何时该补货，以避免出现缺货和承担的风险。（库存预估依据的是您过去七天的销售数据。）

销售机会

通过添加最近受买家欢迎但亚马逊上供货能力有限的商品来提高买家购买您商品的几率。您可以设置首选项以包含或排除品牌、分类或商品。如果您以前发布过类似商品，我们将告知您买家对此类商品的兴趣，并帮助您确定业务发展机会。

全球销售机会

帮助您通过全球向全球买家销售您的商品。您可以在其他商城中发布您的商品以增加浏览您商品的买家数量。

配送建议

了解买家何时会对您提供、但并未通过 (FBA) 配送的商品产生浓厚兴趣。如果您通过这些商品，则订单可能有资格享受服务、亚马逊 Prime 或其他受欢迎的优惠。

低价机会

找到具有相较价格更低的报价机会。匹配最低价功能可以发现 Amazon.com 上在售商品当前可用的最低价格。

需要修复的商品信息

完整的商品信息便于买家更轻松地进行查找、评估和购买。

【商品信息质量】：如果您的商品信息有质量提醒，您可以使用改善商品信息工具来添加缺失信息。

您的首选通知语言

您可以选择要接收的电子邮件建议和首选的接收语言。了解更多信息。

Amazon Selling Coach
Individual sellers: This feature is available to sellers with Professional selling plans.
Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon.
We are always looking for ways to help you to be more successful on Amazon. As we identify selling opportunities, we will notify you in the following ways.
Amazon Selling Coach in Seller Central
You can find the Amazon Selling Coach on your seller account home page. You can learn more about it on the Selling Coach page.
Email recommendations
To verify the email address and other settings for your Amazon Selling Coach notifications, see Notification preferences. You can view your email notifications on the Amazon Selling Coach Communication page. You can receive email recommendations in your home marketplace language, English, or simplified Chinese. Learn more.
Notifications
Amazon Selling Coach notifies you about the following types of opportunities. To see a detailed list of notifications, select Amazon Selling Coach on the Reports menu. Then click the Email Settings tab.
Inventory Opportunities
Find out when you’re running low on products based on your recent inventory and sales data. Learn when it’s time to restock so you can avoid running out and risking cancellations. (Inventory projections are based on your sales over the past seven days.)
Product Opportunities
Increase your selection by adding products that have been popular with customers recently but have limited availability on Amazon. You can set your preferences to include or exclude brands, categories, or products. If you’ve listed similar products in the past, we let you know about customer interest and help you identify business growth opportunities.
Global Selling Opportunities
Make your products available to international customers through Amazon Marketplace global selling programs. You can list your products in other marketplaces to expand the number of customers who see them.
Fulfillment Opportunities
Learn when there is a high level of customer interest in products you offer that are not offered through Fulfillment by Amazon (). If you offer these products through , they might be eligible for free shipping, Amazon Prime, or other popular benefits.
Note: To see fulfillment opportunities, you must be enrolled in . See Getting started with Fulfillment by Amazon (FBA).
Low Price Opportunities
Find out when there are comparable offers with lower prices. The Match Low Price feature finds the lowest price currently available for active listings on Amazon.
Preferred language for your notifications
You can choose which email recommendations you receive and in which language you want to receive them. Learn more.
Amazon Marketplace Web Service (Amazon MWS)
Important: You must be an Amazon MWS developer in order to send a Reports request.
You can download your recommendations in bulk from Amazon Marketplace Web Services (Amazon MWS). Learn more.
Note: All the notifications on the Selling Coach widget will appear in the report section. “Reports” are a comprehensive list of notifications.