亚马逊卖家如何设置出色的详情页面？

亚马逊观察

2022-03-26

1085

一个高品质的详情页面会包含买家购买商品所需要的所有信息。详情页面由以下要素组成：

出色的详情页面促进商品销售

一个高品质的详情页面会包含买家购买商品所需要的所有信息。详情页面由以下要素组成：

商品名称

我们发现，有关服装的最佳名称能准确地描述商品，遵循以下准则：

部类 + 品牌 + 型号（如有必要）+ 样式 + 样式 + 服装类型 + 孕妇（如适用）+ 多件包装尺寸（如有必要）+ 尺寸修改量（如果没有父项商品的子项商品或尺寸修改量代表某个唯一商品）

示例

女装 Calvin Klein 卡文克莱长款短袖 V 领 T 恤，孕妇装，3 件装

在此示例中，“女装”为部类，“Calvin Klein 卡文克莱”为品牌，“长款”为型号，“短袖”为第一个样式，“V 领”为第二个样式，“T 恤”为服装类型。

商品描述

确保涵盖所有基础信息：面料成份、保养方法以及能提升形象的详细信息。包含衣服的质感等信息有助于激发买家的想象，帮助他们设置穿着场合。

商品描述的典范示例

您想高升吗？抗皱平整，易于随身携带，让生活更简单！它能跟得上您的办公节奏，方便更换，参加晚宴也不怕。V 型领口、正面、袖口和底部配有撞色横条。耐洗。进口。人造纤维/尼龙。采用运动风格裁剪，这些纯棉帆布裤可能是您穿过最耐磨和最舒适的长裤。背面口袋上的可洗人造麂皮装饰和 D 型环增加了耐磨性，延长了穿戴寿命。棕色、绿色、卡其色、石色可选。耐洗。进口。

商品描述的反面示例

灯芯绒夹克，前面有口袋。

商品特性

商品特性相当于商品的“特性和优势”。我们推荐以下五个要点格式：

特性要点 1：内容（例如材质）
特性要点 2：特性和优势
特性要点 3：特性和优势
特性要点 4：特性和优势
特性要点 5：保养/特别护理/保证

示例

100% 纯棉制品
柔软舒适，周末放松的不二之选
抗皱，无需熨烫
怀旧洗法让它永远看起来非常舒适
可用温水机洗。可甩干

供应情况速递

为买家提供发货日期和价格表。商品暂时缺货时注明预计发货日期，确保表格能准确反应有货商品的动态。

Great Detail Pages Drive Sales
Great detail pages drive sales
A high quality detail page contains the information needed for a customer to become a buyer. A detail page is composed of the following elements.
Product Title
Limit product title to 200 characters (can vary by category). We've found that the best titles in clothing accurately represent the product and follow these guidelines:
Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).
Example: Calvin Klein Women's Sleeveless Lace Belted Fit and Flare Dress
In this example, "Calvin Klein" is the brand, "Women's" is the department, "Sleeveless" is the first style, "Lace Belted" is the second style, and "Dress" is the clothing-type.
Product Description
Be sure to include the basics: fabric content, care, and detailed information that enhances the image. Incorporating information about the feel of the garment is a great way to capture the customers' imagination and place them in a setting where they feel like they are wearing the item. Examples of good product descriptions:
Going places? Wrinkle-resistant and flattering, our pack-&-go knits simplify your life. It keeps up with your office schedule and transitions easily into your evening dinner plans. Contrast-tipping frames the v-neckline, front, cuffs and bottom. Washable. Imported. Rayon/nylon.
Cut for active wear, these pure cotton canvas pants might be the most durable and comfortable trousers you've ever worn. Washable faux suede trim on back pockets and D-ring add durability and extended wear. In brown, green, khaki, stone. Washable. Imported.
Example of a poor product description: Corduroy jacket with front pockets.
Bullet Points
These should be equivalent to the "features and benefits" of your product. We recommend the following format for the 5 bullets:
BulletFeature1: Content (For example, material)
BulletFeature2: Features and benefits
BulletFeature3: Features and benefits
BulletFeature4: Features and benefits
BulletFeature5: Care/Special Care/Warranty
Example:
Made from 100% soft-brushed cotton
A comfortable shirt for relaxing weekends
Wrinkle-resistant means you won't have to iron it
Antiqued wash gives this shirt a "lived-in" look
Machine wash warm. Tumble dry
Availability messaging
Make the shipping date and pricing chart useful to the customer. Use a backorder date when the product is not immediately available, and make sure the chart accurately reflects what is in stock.