消费电子商品店铺风格指南

建立良好的第一印象

大多数买家会利用或外部搜索引擎上的搜索结果来寻找商品。

下面展示的是“电视”的搜索结果。买家对您商品的第一印象就来自于类似这样的搜索结果。

消费电子商品包括：

• 个人电脑

• 手机和配件

• 办公用品

• 乐器

• 有关这些分类的更多信息，请参阅子分类规范。

买家对您的商品的第一印象取决于以下因素：

• 图片

• 商品名称

• 供货能力

• 商品价格

• 买家评分

提供清晰的主图片和简洁明了的商品名称能产生更高的点击次数 - 多数买家会在众多相似商品中倾向于选择您的商品。一旦买家到达您的商品详情页面，您可以通过简洁但明确的特色要点、详细的商品描述和极具吸引力的备用图片进一步给买家留下深刻印象。凭借准确到位的信息，您的商品页面能提高您的转化率 - 将会有更多访问商品详情页面的买家希望购买您的商品。

本指南将向您介绍如何通过尽可能让商品页面简化明了，让买家能够从众多相似商品中，更加轻松地发现并挑选出您的商品。

重要： 某些子分类对商品名称和特色要点有额外要求。有关更多信息，请查看子分类规范。

The Consumer Electronics Store Style Guide

Make a good first impression

Most customers find products using the results from a search on Amazon or an external search engine.

The first view they have of your product will look much like these search results for TV.

Consumer Electronics includes:

• Personal Computers

• Cell Phones and Accessories

• Office Products

• Musical Instruments

• See Subcategory Specifications for more on these categories.

A customer's first impression of your product will be based on these factors:

• Image

• Title

• Availability

• Price

• Customer Rating

Providing a clear Primary Image and a concise and accurate Title will produce a better click-through rate—more customers will be inclined to select your product from a group of similar items. Once they reach your product detail page, you can further impress them with brief but specific Feature Bullets, a detailed Product Description and attractive Alternate Images. With the right information in place, your product page can increase your conversion rate—more customers who visit your product's detail page will want to buy it.

This guide will show you how to make your products easier to find and easier to pick out from groups of like products by making your product pages as accurate and concise as possible.

Important: Some subcategories have additional requirements for Titles and Feature Bullets. Review the Subcategory Specifications for

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。