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商品名称

为您的商品拟一个好的商品名称有助于买家放心购买您的商品。请使用以下指南创建好的商品名称：

• 描述性足够强，让买家能够仅基于商品名称就可作出决定。

• 商品名称应少于等于 150 个字符。

• 大写每个单词的首字母（除非供应商或商品名称刻意以小写字母拼写）。如果您不确定准确的商品名称，请查看制造商网站了解使用格式。

• 如果包含型号，请以括号形式添加到末尾。请不要以型号开头。

• 只有当相似商品是以尺寸信息区别时才将尺寸信息包含在商品名称中。

商品名称格式

[供应商名称] + [商品名称] +（[型号]--[颜色]）

在创建商品的商品名称时，您必须避免以下操作：

• 使用“时尚”、“轻量”、“正品”或“原版”等营销词汇。

• 包含“新品”、“翻新”、“再制造”等商品状况信息（请参阅 状况指南）。

• 商品名称中包含术语“原始设备制造商 (OEM)”。这可能对买家具有迷惑性。

• 在商品名称中提及颜色，除非该颜色是商品的特色，如颜色是非常重要因素的限量版商品。（例如“Microsoft 无线笔记本电脑光电鼠标 3000-火龙果粉色”）。

• 在商品名称中包含保修信息。（例如“终身更换保修”）。

好的例子：

• Logitech V20 笔记本电脑扬声器

• Logitech V220 无线光电鼠标，用于笔记本电脑

不好的例子：

按以下顺序对商品进行附加说明：

Computer Peripherals

Titles

A good title for your listings can help customers buy your products with confidence. Use the following guidance to create a good title:

• Be descriptive enough for a customer to make a decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalize the first letter of each word (unless the vendor or product name is deliberately spelled with a lowercase letter). If you are unsure about the exact product name, check the manufacturer's website for the format to use.

• If a model number is included, add it at the end in parenthesis. Don't begin with the model number.

• Size information should only be included in titles when it differentiates the item from similar items.

Title Format

[Vendor Name] + [Product Name] + ([Model Number]--[Color])

You must avoid the following practices when creating a title for your product:

• Using marketing words like "stylish," "lightweight," "genuine," or "original."

• Including condition information like "New," "Refurbished," "Remanufactured" (see Condition Guidelines).

• Using the term "Original Equipment Manager (OEM)" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important. (For example, "Microsoft Wireless Notebook Optical Mouse 3000-Dragon Fruit Pink").

• Including warranty information in the title. (For example, "with Lifetime Replacement Warranty").

Good examples:

• Logitech V20 Notebook Speakers

• Logitech V220 Cordless Optical Mouse for Notebooks

Bad examples:

Title	Errors
New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102	This one has too many details
Logitech 967740-0403 Internet 350 Vista Qualified Usb Keyboard - Black	The part number is too close to the beginning. USB should be in all caps Black is not a special feature and it doesn't need to be included

Bullets

Include additional descriptions for your product in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1,024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。