计算机和平板电脑配件

属于“计算机和平板电脑配件”子类别的商品包括：

• 电池和充电器

• 便携包

• 抗眩光/显示过滤器

• 支架、底座和端口复制器

• 散热垫/膝垫

• 门锁和安保

• 触控笔

• 屏幕保护

商品名称

为您的计算机和平板电脑配件商品拟一个好的商品名称有助于买家放心购买您的商品。请使用以下指南创建好的商品名称：

• 描述性足够强，让买家能够仅基于商品名称就可作出购买决定。

• 商品名称应少于等于 150 个字符。

• 大写每个单词的首字母（首字母大写），除非商品或供应商名称刻意以小写字母拼写。如果您不确定准确的商品名称，请查看制造商网站了解使用格式。

商品名称风格

[品牌] + [商品名称] +（[型号] 如适用）

避免以下操作以使商品名称足够清楚：

• 使用“时尚”、“轻量”、“正品”或“原版”等营销语言。

• 商品名称中包含“新品”、“翻新”、“再制造”等商品状况。

• 商品名称中包含术语“原始设备制造商 OEM”。这可能对买家具有迷惑性。

• 在商品名称中提及颜色，除非该颜色是商品的特色，如颜色是非常重要因素的限量版商品（例如，Microsoft 无线笔记本电脑光电鼠标 3000--火龙果粉色）。

• 在商品名称中包含保修信息（例如“终身更换保修”）。

具有兼容性的商品的商品名称格式

[品牌] + [商品名称] +（[型号] 如适用）+ [“适用于”+ 基本设备或基本设备系列 ]

不要列出商品兼容的所有型号。如果商品与多个型号兼容，请使用基本设备系列。商品名称应少于等于 150 个字符。可以在商品描述中列出兼容的型号和型号名称。

好的例子：

• Apple 85W MagSafe 电源适配器，用于 MacBook Pro (MC556LL/B)

• Compaq 锂离子电池，用于 Presario 700 系列笔记本电脑

不好的例子：

• 全新锂离子更换电池，用于 IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 系列笔记本电脑/更换 IBM 电池 P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102

具有兼容性的一般商品的商品名称格式

[商品名称] +（[型号] 如适用）+ [“适用于”+ 基本设备或基本设备系列]

对于与特定型号兼容的一般商品，请包含与品牌商品格式相同的信息：

好的例子：

• 锂离子电池，用于 Lenovo X300 系列

品牌

在商品的商品名称中使用制造商的品牌名称。对于一般商品，请使用术语“通用”作为品牌名称。

注意：请勿包含通用兼容配件的制造商品牌。例如，请勿使用 "Dell" 作为与 Dell 笔记本电脑兼容的通用笔记本电脑电池的品牌名称。

要点

按以下顺序对商品进行附加说明：

请按照以下指导创建好的商品描述：

• 简洁、真实、浅显易懂。

• 专注于商品的独特属性。

• 请勿提及竞争对手。

• 为商品提供最佳应用。

• 检查拼写和语法：

好的例子：

在您的桌面上，高级激光技术让您能够精确跟踪、即时响应。在空中，创新的自由空间动作感应将手部活动转化成自然的、响应型光标控制。在您的办公桌前或房间里，您可以一边休息一边听音乐、浏览照片或上网。直观的波和点击控制让您能够更轻松、自然地享受您最喜爱的媒体。30 英尺的工作范围让您能够从房间的任何地方浏览媒体。

保修信息

在要点和/或商品描述中提供准确的保修信息并给出注释。当发布商品状况为“新品”的商品时，必须申请原始制造商保修（如果有）（请参阅 状况指南）。若商品不提供有效的制造商保修，请勿表明该商品提供保修。请勿表明使用您的配件将“不会使基本设备的保修作废”。

禁用的保修信息的示例：

Computer and Tablet Accessories

Products that fall under the Computer and Tablet Accessories subcategory include the following:

• Batteries and chargers

• Carrying cases

• Anti-glare/display filters

• Stands, docks, and port replicators

• Cooling pads/lap pads

• Locks and security

• Styli

• Screen protection

Titles

A good title for your computer and tablet accessories listings can help customers buy your products with confidence. Use the following guidance to create a good title:

• Be descriptive enough for a customer to make a purchase decision based on the information in the title alone.

• Titles should be 150 characters or less.

• Capitalize the first letter of each word (title case), unless the product or vendor name is deliberately spelled with a lowercase letter. If you are unsure about the exact product name, check the manufacturer's website for the format to use.

Title Style

[Brand] + [Product Name] + ([Model Number] if applicable)

Avoid the following practices to make your product titles as clear as possible:

• Using marketing language like "stylish," "lightweight," "genuine," or "original."

• Including condition types like "New," "Refurbished," "Remanufactured" in the title.

• Using the term "Original Equipment Manager OEM" in your title. It might be confusing to customers.

• Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important (For example, "Microsoft Wireless Notebook Optical Mouse 3000--Dragon Fruit Pink").

• Including warranty information in the title (For example, "with Lifetime Replacement Warranty").

Title Format for Products with Compatibility

[Brand] + [Product Name] + ([Model Number] if applicable) + ["for" + base device or base device series]

Do not list all the model numbers with which the product is compatible. Use the base device series if the product is compatible with more than one model. Titles should be 150 characters or less. Compatible models and model numbers can be listed in the product description.

Good examples:

• Apple 85W MagSafe Power Adapter for MacBook Pro (MC556LL/B)

• Compaq Lithium Ion Battery for Presario 700 Series Laptops

Bad example:

• New Replacement Li-Ion Battery for IBM ThinkPad T40 T41 T41p T42 T43 R50 R50e R50p R51 R52 Series Laptops / Replacement IBM Battery P/N 02K6699 08K8192 08K8193 08K8195 08K8197 08K8214 92P1011 92P1060 92P1071 92P1075 92P1087 92P1089 92P1091 9291101 9291102

Title Format for Generic Products with Compatibility

[Product Name] + ([Model Number] if applicable) + ["for" + base device or base device series]

For generic products that are compatible with certain models, include the information in the same format as branded products:

Good example:

• Lithium Ion Battery for Lenovo X300 Series

Brand

Use the brand name of the manufacturer in the title of your product. For generic products, use the term "Generic" as the brand name.

Note: Do not include the manufacturer brand for generic compatible accessories. For example, do not use "Dell" as the brand name for a generic laptop battery that is compatible with Dell laptops.

Bullets

Include additional descriptions for your products in the following order:

Bullet	Description	Example
1	Overall synopsis of product	Pen tablet with USB connection
2	Major feature	1,024 levels of pressure-sensitivity
3	Minor feature	Customizable menu shortcut buttons
4	Materials and construction (if important, if not, another feature is fine)	Thick, durable overlay
5	Warranty or accessory information	Limited lifetime warranty

Product Description

Follow the guidance below to create a good product description:

• Be concise, honest, and friendly.

• Focus on the product's unique properties.

• Don't mention competitors.

• Provide the best applications for the product.

• Check spelling and grammar.

Good example:

On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innoive Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music, browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in the room.

Warranty Information

Provide accurate warranty information in the bullets and/or product description and listing comments. When listing products with the "New" condition type, the original manufacturer's warranty, if any, must apply (see Condition Guidelines). Do not indicate that the product has a valid manufacturer's warranty if it does not. Do not indicate that use of your accessory "will not void the warranty" of the base device.

Example of prohibited warranty information:

The Techno replacement battery for Dell Inspiron models will not void the original manufacturer's warranty.

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。