照明类商品样式指南

如果您销售的是灯具、枝形吊灯、壁灯、灯泡、吊扇或所有这些商品，那么发现商品和销售商品的关键就是数据要准确。  您如何展示您的商品在很大程度上影响买家在 Amazon.com 上购物时的购买决定。

清晰、简洁、格式一致的商品列表能更好地向买家传递商品信息，提高商品被搜索到的几率。  这会增加您商品列表的浏览量。

请详细复核下列信息，适当调整您的商品列表。该板块包含以下关于建立商品详情页面的指导方针：

Lighting Style Guide

Whether you're selling lamps, chandeliers, sconces, light bulbs, ceiling fans, or all of the above, accurate data is crucial to discoverability and sales.  How you present your products will greatly influence the customer's purchasing decision when shopping on Amazon.com.

Providing a clear and concise listing while following a consistent format will better inform customers and enhance the discoverability of your products.  This can result in increased traffic to your product listings.

Please review the following information in detail and make the appropriate adjustments to your product listings. This section covers the following guidelines for setting up product detail pages:

Title Style	Get customer attention with great titles.  Clear and concise titles will improve your search results and catch the customer's attention.

Key Product Features	Highlight the key features and benefits of your products.

Product Descriptions	Elaborate on the features and uses of your product.

Images	Show customers what they're buying.  Professional images on white backgrounds will bring life and added attractiveness to your products.

Browse & Search	Improve discoverability, traffic and sales through search terms and Browse Node IDs.

Item Package Quantity	Indicate how many items are in the package.  Please use if there is more than one identical unit in the package of the product you are selling.

Variation Relationships	Make choices easy:  display multiple color and size options on a single detail page.

Product Attributes	Provide attributes about your products to help Amazon surface your products and display detailed product specifications to the customer.

Download all of this information in a PDF: Lighting Style Guide

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。