工具和家居装修的假日准备清单

如您所知，节假日期间 Amazon.com 的客流量非常可观。我们希望您做好万全的准备，充分利用这一机会。如下清单可以帮助您为假日季做好准备。

（数一下肯定答案的个数，便可知道您的准备程度）

商品质量

• 我的大部分商品都配有图片

• 我的所有商品都配有出色的内容（展示特性要点并提供详细描述）

• 我的商品名称能提供足够的信息

供应情况

• 我的商品中至少 90% 能满足整个假日季的库存要求

搜索与浏览：

• 我的所有商品都已按 Amazon.com 要求正确分类

• 我已为每件商品设置了 5 个有效搜索项

• 我的正面评分不低于 4.0

• 我计划联系买家删除负面评论（如果买家也觉得评分不够公正）

• 我计划鼓励我的买家为我的商品撰写评论

交叉销售

• 我已编写了至少 10 本买家指南，至少覆盖了我的 100 款商品

• 我已创建了至少 10 个 Listmania 清单

强力推销

• 我已准备好了一个短名单，其中所列商品将参加 Amazon.com“周五”活动

• 我已准备好了一个短名单，其中所列商品将参加“清仓甩卖”活动

• 我已准备好了一个短名单，其中所列商品将参加“精品推荐”活动

促销

• 我打算在“假日季”推出超过 $x 即免运费服务

“卖家平台”帮助页面提供有上述主题的更多信息。

请将您计划的促销活动、买家指南和推销商品清单发邮件至 tools-promotions@amazon.com。

我们衷心地祝愿您将拥有一个极其愉快的“假日季”！

祝您销售愉快！！

Holiday Preparation Checklist for Tools & Home Improvement

As you know, Amazon.com gets incredible amount of traffic during the holidays. We want you to be prepared to make the most of this opportunity. Below is a checklist we think you should use to prepare yourself for the holiday season.

(Count # of YES answers to know your level of preparedness)

Item quality

• Majority of my items have images

• All my items have great content (feature bullet points and detailed product descriptions)

• My products have informative titles

Availability

• At least 90% of my products will be in stock for the entire holiday season

Search & Browse:

• All my products are correctly classified on Amazon.com

• I have included 5 effective search terms for every product

Feedback

• I have positive feedback ratings of at least 4.0

• I have plans to contact customers to remove negative ratings (if customers agree it was unjustified)

• I have plans to encourage my customers to write reviews for my products

Cross Selling

• I have created at least 10 buyer guides which will feature at least 100 of my top products

• I have created at least 10 Listmania Lists

Power Merchandising

• I have a ready short list to send my products for Amazon.com Friday Sale

• I have a ready short list to send my products for Clearance Corner

• I have a ready short list to send my products for Hot Picks

Promotions

• I plan to run a Free Shipping over $x promotion for the Holiday Season

You can find more help on all of the above topics in Seller Central help.

Please send your planned promotions, buyer guides and merchandising item listings to tools-promotions@amazon.com.

We that you will have an incredible Holiday Season.

Happy Selling!!

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特别声明：以上文章内容仅代表作者本人观点，不代表ESG跨境电商观点或立场。如有关于作品内容、版权或其它问题请于作品发表后的30日内与ESG跨境电商联系。