我们绩效更高的卖家资料

我们认为，分享绩效更高的卖家资料非常有趣。这里所分享的卖家不具名，但相关数据是我们提出的 Amazon.com 成功之道的佐证。

我们就过去五个月中该活跃卖家与另外一个规模相当的买家的销售增长情况进行了对比，结果不出所料：

活跃卖家资料

评分：4.7（95% 为正面）

详情页面质量：图片清晰、商品描述详细

商品供应情况：1~2 个工作日内发货

所参加促销活动：

• 清仓甩卖

• 精品推荐

• 冬季店铺

• 节后特价清仓活动

独家促销：

• 超过 $X 免运费

• 一天大促

A Profile of Our Better-Performing Merchants

We thought it would be interesting to share a profile of one of our better-performing active merchants. We won't identify them here, but the facts confirm our hypothesis of what it takes to succeed on Amazon.com.

We did some comparison of sales growth over last five months of this active merchant vs. a similarly-sized merchant who is not as involved. The results are not surprising:

Active merchant details

Feedback rating: 4.7 (95% positive)

Detail page quality: clear images, informative product descriptions

Product Availability: Ships within 1-2 business days

Promotions participated in:

• Clearance corner

• Hot picks

• Winter store

• Amazon post-holiday specialty clearance event

Exclusive promotions:

• Free Shipping over $X

• One Day Sale

So now you know what to work towards to improve your sales on Amazon.com!

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